Students are given a choice of client brief that they are then asked to develop into a creative brief. This helps lead to the creation of a logo for the client.
Students go through a process of designing a logo, then applying the design to stationery.
Students are given a choice of client brief that they are then asked to develop into a creative brief. This helps lead to the creation of a logo for the client.
IDENTITY
& BRANDING
The focus of this course is on the examination of the logotype and symbol as identity and corporate character. Students develop a corporate identity campaign extending into a public relation promotional project utilizing a basic strategy brief that they’ve researched and written.