CORP ID | jimshurter

Students are given a choice of client brief that they are then asked to develop into a creative brief. This helps lead to the creation of a logo for the client.

Students go through a process of designing a logo, then applying the design to stationery.

Students are given a choice of client brief that they are then asked to develop into a creative brief. This helps lead to the creation of a logo for the client.

IDENTITY

& BRANDING

The focus of this course is on the examination of the logotype and symbol as identity and corporate character. Students develop a corporate identity campaign extending into a public relation promotional project utilizing a basic strategy brief that they’ve researched and written.

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SYLLABUS