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MCC Recruitment Broadsheet
MCC Highly Skilled Poster
MOTT COMMUNITY COLLEGE
In an effort to create a new Fall Recuitment Campaign for Mott Community College, I worked with a design partner, Mara Jevera Fulmer, to develop a marketing plan, to rebrand the college.
From logo redesign to print, web, radio and television, we developed a comprehensive campaign to move the college from the "affordable" choice, to a student "path to excellence."
The resulting effort put enrollment up 7% over initial projections for the semester.
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