MOTT COMMUNITY COLLEGE

In an effort to create a new Fall Recuitment Campaign for Mott Community College, I worked with a design partner, Mara Jevera Fulmer, to develop a marketing plan, to rebrand the college. 

 

From logo redesign to print, web, radio and television, we developed a comprehensive campaign to move the college from the "affordable" choice, to a student "path to excellence."

 

The resulting effort put enrollment up 7% over initial projections for the semester.

© 2015 by James Shurter